![]() Justin, Brad, and Aimey enter the Tank seeking $200K for 10% of the business. Will BeatBox Beverages toast to a deal with a Shark? BeatBox Beverages Shark Tank Recap They are likely looking for a Shark to help with national distribution. One of the obstacles facing alcohol sales is the product must be licensed in each state individually, which can be a cumbersome and time-consuming process. They will be selling online nationally “soon” according to their website. So far, Beat Box Beverages only sells in Texas. Unlike Kickstarter, which doesn’t disburse funds until a funding goal is met or exceeded, IndieGoGo allows entrepreneurs to keep all money raised, whether the goal is met or not. The company, founded in 2012, had an unsuccessful IndieGogo Campaign in early 2013. At $19.99 per box, it delivers a lot of bang for your buck! Each box of BeatBox beverages holds 5 liters, enough for over 30 5 ounce servings. The drink is 22 proof and 11.1% alcohol by volume it’s low calorie (about 40 calories per serving) too. Rather than tote a 30-pack of beer or a box of wine to a gathering, he decided to create mixed drinks in a box.īeatBox Beverages are actually made from orange wine and they come in four flavors: Blue Razzberry Lemonade, Cranberry Limeade, Box A’Rita, and Texas Tea (available in Texas only). BeatBox Beverages came to be when Justin wanted an alternative drink to bring to parties and events. ![]() The team, along with two other co-founders, met in business school in Austin, TX. “We definitely think there is an opportunity there but we want to perfect it here in the US.Justin Fenchel, Brad Schulz, and Aimey Steadman seek an investment for BeatBox Beverages, mixed drinks in a box, in episode 604. “If you look at the way music festivals are they’re now global and it’s the same product being brought out there,” Schultz said. The company aims to integrate itself into more music festivals and sports events that it hopes will strengthen its brand awareness in front of a global audience. “It’s not an age thing, it’s an experience thing,” Growth outlook “We’re going through a huge packaging overhaul so everything you start seeing is going to be more inclusive and not necessarily targeted at a specific age,” Schultz said. “For someone who doesn’t necessarily want to commit to $20 for something that they haven’t tried, that $2.99 $3.49 price point gives so many people the opportunity to just try the product,” Schultz said Creating a lifetime consumerīeatBox Beverages launched as an alcoholic beverage brand targeted at millennials but has adopted an inclusive “core-to-more” marketing strategy with the guidance from celebrity entrepreneur Rob Dyrdek. The company recently launched its BeatBox MixTape, a 500ml Tetra Pak resealable package currently available in two flavors: Fruit Punch and Blue Razzberry with an SRP between $2.99 and $3.49. ![]() Since that investment, the company has expanded its distribution to HEB, 7-11, WalMart, and Ralphs across multiple US states. “His biggest advice to us was that we were going too slow and we needed to go faster and do things that were going to put us in front of thousands of people, not hundreds of people,” Steadman said. Shark Tank opportunity īeatBox then began distribution with Republic National, but it was the startup’s televised appearance on Shark Tank that provided the exposure and investment needed to expand nationally.Ĭuban invested $1m in BeatBox for 10% equity and at at that point it was “off to the races,” Schultz said. ![]() The first product they launched was a five liter bag in box portable party punch sold for approximately $20 at retail. The formula was switched to a strong 11.1% ABV wine that tastes similar to a spirit, according to Fenchel. The team of three learned that they could not use a distilled hard liquor due to federal law that prohibited the packaging of distilled spirits in more than 1.75 liter containers. “People started to pay us for this makeshift product and that’s when we knew we were onto to something,” Fenchel said. Packaging & Packing Materials, Containersīeatbox was founded in Austin, Texas, as 'the world's tastiest portable party punch, for those who are determined to beat boring'. ![]()
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